31Jul2007
OnePick or visual browsing
Newsflash - Vailoma user interface developed to a new level of comfort! … After a lot of fixing and polishing and reading feedback from test users we figured that our user interface would benefit from a drastic change. Our guideline has been to provide the user with only the most relevant picks according to her profile, thus removing all clutter from the screen. This means that the screen layout can be made very clean and simple.
However, we have learned that people actually want to see more content on the screen while they’re exploring around the map building their trips. Too much “cleanliness” makes the user interface look too spartan and doesn’t help new users in finding information that they don’t know exists. To answer the call we developed a feature called OnePick. OnePick brings e.g. travel destination descriptions and photos, reviews from fellow travelers, and users’ ratings to the main explore screen. All these are still, of course, filtered according to the user’s profile and preferences to avoid irrelevant info.
So far we’ve got positive feedback regarding the change. In the coming versions the main issue is to find the best balance between clean user interface and “cluttering” the screen with interesting stuff. Too much either way is bad…
P.S. Thanks to our testers for valuable comments!
Newsflash - Vailoma user interface developed to a new level of comfort! … After a lot of fixing and polishing and reading feedback from test users we figured that our user interface would benefit from a drastic change. Our guideline has been to provide the user with only the most relevant picks according to her profile, thus removing all clutter from the screen. This means that the screen layout can be made very clean and simple.
However, we have learned that people actually want to see more content on the screen while they’re exploring around the map building their trips. Too much “cleanliness” makes the user interface look too spartan and doesn’t help new users in finding information that they don’t know exists. To answer the call we developed a feature called OnePick. OnePick brings e.g. travel destination descriptions and photos, reviews from fellow travelers, and users’ ratings to the main explore screen. All these are still, of course, filtered according to the user’s profile and preferences to avoid irrelevant info.
So far we’ve got positive feedback regarding the change. In the coming versions the main issue is to find the best balance between clean user interface and “cluttering” the screen with interesting stuff. Too much either way is bad…
P.S. Thanks to our testers for valuable comments!
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Travel is an interesting and fun business to be in. But there’s this additional benefit that makes building a travel service even funnier: it’s almost mandatory for us to test our service and do some leisure traveling on the side. How else to get first-hand feedback regarding the features and data?! 
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