30Apr2009
The Travolution Summit last week
I was in the Travolution Summit in London last week. An interesting day full of interesting presentations. Also the weather in London was fantastic - no, really! 
The most interesting session was about user experience where both Google and Frommer’s had done a lot of interesting research. The Frommer’s study pointed out that the weakest link online today are recommendations both on the destination itself and the activities/things to do in the destinations before choosing where to go. According to Frommer’s that’s what consumers want but feel are not getting from travel agents or the web today. This is great news for us as recommendations are exactly what we are doing – trying to help our members to get new ideas and tips on the places they find or might find interesting answering the questions “Should I go there? If so what are the most interesting places for me to see?”.
There a lot of coverage from the event on the Travolution site. See especially the Frommer’s study. Interesting stuff.
I participated the panel discussion regarding innovations in online travel. The session focused on HomeAway that has been hugely successful in a relatively short period of time. The discussion was over too soon and I would have loved to hear more about how they made it and what we other startups can learn from their experiences. There’s only so much time in a conference like this, unfortunately.
Thanks for the Travolution guys for inviting me over! I look forward to the next time.
Posted by juha
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